PurposeBlack ETH Trading S.C. after the successful launching of the first six Retail and Distribution Franchise Shops in Addis Ababa has surveyed and collected the consumer’s reaction and demand. This survey has indicated that there is still a huge gap that couldn’t be satisfied with such big Retail and Distribution Franchise Shops. This gap is high especially for those medium and small-income groups of the society not have their own transportation facility. Therefore, Kegeberew Mini Retail Franchise Shop is conceived and this profile is prepared to provide information on the business feasibility of the model to prospective Franchisees.