PurposeBlack is a brand new initiative launched in May 2020 by a group of more than 130 black experts. PurposeBlack, as the name suggests, aims to economically address some of the most pressing issues confronting Black people worldwide. The first model of this global initiative is being prepared for launch in Ethiopia. We are convinced that the new approach represents an excellent opportunity for Ethiopia and Africa to be at the center of a massive international enterprise that will benefit millions of Africans. The PurposeBlack Ethiopia initiative can be a multi-billion Birr task so as to consist of the construction and release of a mega agro-processing complex, an e-commerce marketplace, five hypermarkets, ten huge supermarkets, and a network of over a thousand retail and distribution stores throughout Ethiopia.